. .
Email

info@calstrawberry.com


Phone

(831)724-1301


Address

PO Box 269

Watsonville, CA 95077

News & Events

Strawberry Salads

Because of their health benefits, flavor and overall appeal, strawberries
add vibrant color to almost any kind of salad. Not only that, they can add depth and
sweetness to enhance more traditional salad dressings.

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Produce for Better Health

Fruits & Veggies - More Matters logo

We’re proud to support Fruits & Veggies—More Matters in the effort to increase fruit and vegetable consumption in America.

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California Strawberries Bound for the People’s Republic of China

Today, the California Strawberry Commission is pleased to announce that California strawberries have been granted market access to the People’s Republic of China. This agreement is the culmination of a diligent and enthusiastic partnership over the past ten years with representatives from the US Department of Agriculture (USDA) and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and California strawberry industry representatives.

In August 2008, China opened its borders temporarily for California strawberries, allowing special permission for the Olympic Games in Beijing, at the athletes’ request. Then-Governor Arnold Schwarzenegger applauded the Chinese government for providing the world’s greatest athletes with healthy diet options such as California’s strawberries. Since that time, USDA and AQSIQ officials have worked with California strawberry growers and shippers to establish export protocols to assure the quality and safety of California-grown strawberries sent to Chinese consumers.

Approved suppliers expect to begin small shipments of fresh California-grown strawberries this summer. Based on successful experience with other Asian markets, by year 2 shipments are estimated to be $15 million in value annually. Over time, this market is expected to grow to $30 million or more in value.