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PO Box 269

Watsonville, CA 95077

A Sustainable Harvest


When it comes to fruits and veggies, some rank higher than others when it comes to nutrient content. Find out what defines a true “superfruit” and why strawberries are highly recommended by health professionals as part of a healthy diet.

Learn More

Thai Green Papaya Salad

Meet the Growers

Growing the American Dream report

Most of the US strawberries are grown in California by passionate farmers on multi-generation family farms.  Learn more about some of the faces behind this popular and nutritious fruit.

Learn more about the growers who bring America's favorite fruit to your table. 
Meet the Growers Videos

California Strawberry Farmer Stories

Donato and Delfina Olivera
Donato and Delfina Olivera


Amelia and Ismael Macias Amelia and Ismael Macias
Glen Hasagawa Glen Hasegawa
Greg France Greg France
Matt Kawamura Matt Kawamura