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PO Box 269

Watsonville, CA 95077

A Sustainable Harvest

Produce for Better Health

Fruits & Veggies - More Matters logo

We’re proud to support Fruits & Veggies—More Matters in the effort to increase fruit and vegetable consumption in America.

Find out more

Recipe Blog

In the Kitchen blog

Come join us in the kitchen where we share tested recipes and expert tips for serving your family healthy meals every day!


Meet the Growers

Growing the American Dream report

Most of the US strawberries are grown in California by passionate farmers on multi-generation family farms.  Learn more about some of the faces behind this popular and nutritious fruit.

Learn more about the growers who bring America's favorite fruit to your table. 
Meet the Growers Videos

California Strawberry Farmer Stories

Donato and Delfina Olivera
Donato and Delfina Olivera


Amelia and Ismael Macias Amelia and Ismael Macias
Glen Hasagawa Glen Hasegawa
Matt Kawamura Matt Kawamura