A Sustainable Harvest
Produce for Better Health
We’re proud to support Fruits & Veggies—More Matters in the effort to increase fruit and vegetable consumption in America.
When it comes to fruits and veggies, some rank higher than others when it comes to nutrient content. Find out what defines a true “superfruit” and why strawberries are highly recommended by health professionals as part of a healthy diet.
Meet the Growers
Most of the US strawberries are grown in California by passionate farmers on multi-generation family farms. Learn more about some of the faces behind this popular and nutritious fruit.
California Strawberry Farmer Stories
|Donato and Delfina Olivera
|Amelia and Ismael Macias|